Inspiration

Most watches show the time, but only a few show who you are. A historical figure of international acclaim was the source of inspiration. The choice was obvious! Not many people have been worthy of the tile “Great” attached to their name in every language. Even fewer have been hailed as undisputed military geniuses, recognized for their insights and a forward-thinking notion of “internationalization”.

Invincible throughout his entire life, he was considered a god, worshipped while still alive, and became a legend at death, leaving an eternal legacy that changed the world forever. Alexander the Great, a historical figural still wildly revered and admired to more than half of the world’s population. Therefore, an interesting idea came up: what if Alexander would live in the present time and asked me to create a watch just for him? What if he wanted me to use my 30-year professional experience to create something that reflects his personality, combined with the qualities of the modern leader?

The challenge is how to override standard business procedures and create something completely new and innovative, something that nobody has thought of until now. Through thorough study and creative design, I feel that I managed to complete the challenge I undertook with so much passion. I created:

  1. A design product coveted by people who are not afraid to showcase their style, strength and success.
  2. A watch with an internationally original design and a wide variety of product offerings – internationally patented by Costis.
  3. A watch that offers a unique feeling on the wrist. A feeling that is adored when worn and missed when taken off.

Uniqueness

The strongest element of the watch is the way the leather strap is incorporated in the case. For the first time, the four lugs of the case serve not just a functional purpose but assume a decorative and emblematic role. Four male lion’s fangs give this watch its unique character. The lion fangs are incorporated in a way that immediately alludes to the lion-watch “grasping” the wrist. This type of luxurious grasping is translated into a perfect fit and ideal functionality, as the fangs restrict the case from rolling on the wrist.

Features

  • The case references Alexander the Great’s round festive shield. In antiquity warriors always held their shields with their left hand, the same way as we wear our watch nowadays.
  • The hand that indicates the seconds is a miniature “sarissa,” the ancient Macedonian long spear – an invention of the Macedonian Kingdom and a super-weapon of its time.
  • The crown is engraved with the royal Macedonian emblem.
  • The back of the watch case is adorned with Alexander’s head, bearing a lion’s head skin. On top of his figure, engraved his last words; when asked who his successor should be, he replied that he would consign his Kingdom: ‘ΤΩ ΚΡΑΤΙΣΤΩ’ which means: “to the strongest.”

To the one who would choose to wear this spectacular watch.

Technical Characteristics

Precision Meets Power

Swiss-made
Swiss-made automatic movement
Sellita Stainless Steel
Sellita Stainless Steel SW300-1B exclusively made for Costis
Self-winding
Self-winding, 28,800 vibrations/hour
Case Diameter
40mm
Handmade
Handmade Titanium lugs
Water-resistant
Water-resistant to 5 ATM/50 meters
Interchangeable Leather Straps
Made in France by luxurious genuine leather
Italian packaging
Custom Italian packaging with box, booklet, travel pouch & guarantee card
Alexander The Great

Limited number of watches

Each model comes in a limited number of watches, only 323 pieces. Why was this number selected? To mark Alexander's the Great death, on 10/11 June 323 B.C. in Babylon. The limited edition number is engraved at the back of the case.

10/11 June 323 B.C

The straps

Kratistos is a watch that can be personalized according to the strap you choose. You can combine each of the 4 cases with different texture and color "easy to change" straps, to create your own ideal combination, according to your personality and taste. The strap is made in France and it is available in two types of genuine leather. The smooth (Vintage) edition comes in 3 colors. The Ostrich edition comes in 7 colors. All straps are available in 3 sizes to accommodate different wrist sizes.

So, this is a watch for the modern-day conqueror. It will be his lifetime companion, and a constant reminder that in life, glory is awarded ‘ΤΩ ΚΡΑΤΙΣΤΩ’; to the strongest.

You know the watch that you have on. But so do… the people around you!

The story behind Costis Brand

Konstantinos Chamamtzis, known professionally as Costis, is a passionate, visionary, and bold jewelry designer. Inspired by nature, he combines intricate mechanics and motion in his designs, elevating everyday objects into extraordinary pieces of art.

His journey into the world of jewelry began at the age of 6, when he was captivated by a jewelry shop window in Athens, Greece. By 17, he began an apprenticeship with a renowned jeweler and went on to study at the Benvenuto Cellini Institute in Valenza, Italy, where he also worked at the workshop of Italy’s most famous jewelry company.

At 24, Costis opened his own design studio in Athens, quickly gaining a reputation for unique creations. His jewelry, known for its unconventional designs, attracted a diverse and loyal clientele.

A passionate, visionary, and bold jewelry designer

Over the years, Costis' work earned recognition globally, leading to collaborations with prestigious stores like Neiman Marcus and exhibitions like Couture in Las Vegas.

Costis' design philosophy revolves around nature’s beauty, creating sculptural jewelry that transforms ordinary objects, such as pencils and snail shells, into art. His collections, like the "Pencil" and "Snail Shell" collections, showcase his ability to elevate the simple into something exceptional.

His bold, three-dimensional pieces, like the "Precious Fishnet Necklace" and "Wave Ring," reflect his mastery of craftsmanship and attention to detail. A true connoisseur of color, Costis selects gemstones for their purity and sparkle rather than commercial value, and his pieces often feature a wide array of vibrant, unique stones. His design process is traditional, relying on hand sketches and wax prototypes, ensuring that each piece is meticulously crafted.

His workshop in Valenza, Italy, is renowned for its superb craftsmanship, and Costis oversees every step of production to ensure the highest quality. In addition to jewelry, Costis is a painter, sculptor, and writer. A true Renaissance man, he continues to live a creative life, blending his passion for design with a deep appreciation for artistic expression. Despite his diverse talents, luxury design remains his true love, and he feels fortunate to live a fulfilling creative life.